Des Arellano, Copywriter |
UX Writer

Write UX copy to guide employees on their year-long career and development journey.

Deliverable: Workstation notifications

Process: The team created a journey map to document an employee’s career and development experience within the company and identify milestones that require supporting copy.

Redesign and rewrite content for the microsite of QBE’s employee engagement initiative, Voice of Employee. Inspire employees to share their feedback on QBE’s work culture.

Deliverable:  Updated content and content design

Process: After briefing sessions with stakeholders, I rewrote the content to keep it simple, straightforward and purpose-driven. Important information saved in PDFs were moved to web pages for better searchability.